Kouvola Convention & Events Bureau starting off
Kouvola MICE (Meetings, Incentives, Conferences, and Events) services – Kouvola Convention & Events Bureau.
The project will start the development of the MICE services in the Kouvola region, which will increase the year around nature of the tourism industry, increase the regions attraction and Kouvola’s reputation as a city for meetings and events. Kouvola MICE services in VisitKouvola unit will be responsible for founding and maintaining a MICE network for the region, acquiring new customers, the development of different search processes for meetings in a systematic and long-term way, productisation and marketing and sales together with companies in the region. The goal is to improve and grow business opportunities for local businesses.
Implementation period: June 1st 2017 - December 31st 2018
Funding: ELY Center of Häme, EU - European Regional Development Fund